It’s been 3 months! And the journey continues…

Yap! Today I celebrate my 3 months in blogging. Its not been an easy task but thanks to one Marvin K.Tumbo in his article “why more Kenyans should start Blogging” ,an article that really inspired me to embark on my new found hobby, a hobby which has personally changed my perceptions of looking at life in a BRAND new way.

Though I’m riding average on my site stats,one thing I know is, a journey of a thousand miles…

As you can bear me witness, Branding/Brand strategy/Brand management is a new and relatively grey area to blog about especially in Kenya. This is due to the fact that most firms in Kenya  are  SME oriented (and I still don’t know why most SMEs don’t prioritize brand matters in their organisations,so as to gain a competitive edge…), and the rest who are Corporate Big shots, employing brand strategy just as a by the way .

But I thank God for the few bloggers who have also taken the initiative, the likes of Esther Karuku, Tom Sitati and Rosemary Gitonga, just to mention but a few, who articulate branding issues once in a while.

(Me+Wifey)

So today day I say thank you to my small fan base ,not forgetting wifey, my senior editor, who helps me help you ,build a Strong brand every day  to eventually elevate  your companies/products/life/careers etc  to greater heights of brand success.

I’m also giving a shout out to my new found blogging friends whose content I admire and brighten me up the likes of Bankelele, Dave munyao, intervangelist, marc muttai ,lady elsie ,soko analyst, evanpey,Mrs Mwiti,Joliea and my techy old friends warero and afrinnovator.

If I have forgotten you please bear with me because it’s been only 3 months …

Parting shot:

“A strong brand a day turns competitors away and customers your way.”

And the journey continues…

Yours in branding,

Eric Mwiti aka Ricozah.