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	<title>Eric Mwiti.</title>
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	<description>Discover Your Purpose.Elevate your brand.</description>
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		<title>Eric Mwiti.</title>
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		<title>My take on CBA rebranding&#8230;</title>
		<link>http://ericmwiti.wordpress.com/2011/11/30/my-take-on-cba-rebranding/</link>
		<comments>http://ericmwiti.wordpress.com/2011/11/30/my-take-on-cba-rebranding/#comments</comments>
		<pubDate>Wed, 30 Nov 2011 06:27:47 +0000</pubDate>
		<dc:creator>Eric Mwiti</dc:creator>
				<category><![CDATA[Brand Identity]]></category>
		<category><![CDATA[Brand strategy in kenya]]></category>
		<category><![CDATA[brand strategy of Kenyan banks]]></category>
		<category><![CDATA[Commercial Bank of Africa rebranding]]></category>
		<category><![CDATA[Strategy of Kenyan banks]]></category>

		<guid isPermaLink="false">http://ericmwiti.wordpress.com/?p=663</guid>
		<description><![CDATA[(Picture courtesy of brandhalo.worpress.com) After much hullabaloo in regards  to Commercial Bank of Africa&#8217;s  rebranding, let me also share my thoughts as to why their recent rebranding  deserves an Oscar award. And yes its true, sense has finally come to the banking world as far as brand positioning  is concerned. Early this year I highlighted [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=ericmwiti.wordpress.com&amp;blog=14591042&amp;post=663&amp;subd=ericmwiti&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>12</slash:comments>
	
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			<media:title type="html">CBA REBRANDING</media:title>
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		<title>Are African Brands thinking Globally?</title>
		<link>http://ericmwiti.wordpress.com/2011/10/05/are-african-brands-thinking-global/</link>
		<comments>http://ericmwiti.wordpress.com/2011/10/05/are-african-brands-thinking-global/#comments</comments>
		<pubDate>Wed, 05 Oct 2011 13:48:12 +0000</pubDate>
		<dc:creator>Eric Mwiti</dc:creator>
				<category><![CDATA[Brand Culture]]></category>
		<category><![CDATA[African Brands]]></category>
		<category><![CDATA[Brand Strategy]]></category>
		<category><![CDATA[Brand strategy in kenya]]></category>
		<category><![CDATA[Interbrand top 100brands]]></category>
		<category><![CDATA[MTN]]></category>

		<guid isPermaLink="false">http://ericmwiti.wordpress.com/?p=642</guid>
		<description><![CDATA[The  Interbrand top 100 brand global rankings is out and it was amazing to see the gainers and losers of 2011. Coca-Cola topped the chart once again, 12years in a row, with Apple being the best gainer being at no. 8 having grown their brand value by 58% to  $33.5 B displacing Nokia who held [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=ericmwiti.wordpress.com&amp;blog=14591042&amp;post=642&amp;subd=ericmwiti&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>3</slash:comments>
	
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			<media:title type="html">THINK GLOBAL...</media:title>
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		<title>Don&#8217;t just innovate, go further and E-nnovate.</title>
		<link>http://ericmwiti.wordpress.com/2011/09/01/621/</link>
		<comments>http://ericmwiti.wordpress.com/2011/09/01/621/#comments</comments>
		<pubDate>Thu, 01 Sep 2011 13:18:32 +0000</pubDate>
		<dc:creator>Eric Mwiti</dc:creator>
				<category><![CDATA[Brand Culture]]></category>
		<category><![CDATA[Brand strategy kenya]]></category>
		<category><![CDATA[Equity Bank]]></category>
		<category><![CDATA[Innovation in Kenya]]></category>
		<category><![CDATA[Kenyan Brands]]></category>
		<category><![CDATA[Safaricom]]></category>

		<guid isPermaLink="false">http://ericmwiti.wordpress.com/?p=621</guid>
		<description><![CDATA[September is here and doesn’t time just fly by? Quite excited about the month though and it’s my hope and prayer that it will be more promising than August. One thing I was excited over the last month was the resignation of One Steve Jobs from Apple. Apple is and will always be my favorite [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=ericmwiti.wordpress.com&amp;blog=14591042&amp;post=621&amp;subd=ericmwiti&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">ENNOVATION</media:title>
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		<title>Brand better, Not Skelter.</title>
		<link>http://ericmwiti.wordpress.com/2011/06/09/brand-better-not-skelter/</link>
		<comments>http://ericmwiti.wordpress.com/2011/06/09/brand-better-not-skelter/#comments</comments>
		<pubDate>Thu, 09 Jun 2011 12:04:58 +0000</pubDate>
		<dc:creator>Eric Mwiti</dc:creator>
				<category><![CDATA[Brand strategy]]></category>
		<category><![CDATA[Brand Identity]]></category>
		<category><![CDATA[Brand strategy in kenya]]></category>
		<category><![CDATA[branding in kenya]]></category>

		<guid isPermaLink="false">http://ericmwiti.wordpress.com/?p=606</guid>
		<description><![CDATA[A brand means many things to different people. A lot has been said about it since time in memorial, though I think at some point we tend to complicate it, making it sound difficult especially for many budding SME’s who would rather grow their business into oblivion, than incorporate a sound road map that will [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=ericmwiti.wordpress.com&amp;blog=14591042&amp;post=606&amp;subd=ericmwiti&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>2</slash:comments>
	
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			<media:title type="html">ricozah</media:title>
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			<media:title type="html">strategy</media:title>
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		<title>Airtel Kenya: Change strategy to win the brand war.</title>
		<link>http://ericmwiti.wordpress.com/2011/05/05/airtel-kenya-change-strategy-to-win-the-brand-war/</link>
		<comments>http://ericmwiti.wordpress.com/2011/05/05/airtel-kenya-change-strategy-to-win-the-brand-war/#comments</comments>
		<pubDate>Thu, 05 May 2011 14:32:25 +0000</pubDate>
		<dc:creator>Eric Mwiti</dc:creator>
				<category><![CDATA[Brand strategy]]></category>
		<category><![CDATA[Airtel]]></category>
		<category><![CDATA[airtel Kenya]]></category>
		<category><![CDATA[Brand strategy in kenya]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[Kenyan Brand wars]]></category>
		<category><![CDATA[Orange Kenya]]></category>
		<category><![CDATA[Safaricom]]></category>
		<category><![CDATA[Yu]]></category>

		<guid isPermaLink="false">http://ericmwiti.wordpress.com/?p=581</guid>
		<description><![CDATA[The big boys are at it again. And don’t they just excite you? This time round the battle field is number portability. Safaricom, the bad boy is at it again and this time round playing dirty tricks to Airtel refusing to release about 35000+ porting requests from Safaricom customers. Unfortunately the matter is now going [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=ericmwiti.wordpress.com&amp;blog=14591042&amp;post=581&amp;subd=ericmwiti&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>7</slash:comments>
	
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			<media:title type="html">ricozah</media:title>
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			<media:title type="html">Brand wars</media:title>
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